Call for 
The ANZMAC 2006 Conference Committee is bringing together an exciting lineup of distinguished academics and practitioners as speakers and discussants at various sessions throughout the Conference. We are looking forward to hosting and introducing inspiring keynote speakers, who will offer a compelling vision of marketing concepts, research and practice with a specific focus on the conference theme Advancing Theory, Maintaining Practice.
Among our prominent guests will be renowned researcher and marketing academic, Professor Michael Rothschild. We are delighted that Professor Rothschild has agreed to participate at the Conference as keynote speaker and will also give a presentation at the Doctoral Colloquium. Dr. Rothschild is Emeritus Professor at the School of Business, University of Wisconsin, whose specialty lies in the area of social marketing issues, and provides a perfect fit for the theme of the conference in the way he translates his theory into practice. Presentation slides from Professor Rothschild keynote address, "Connecting concepts and practice in social marketing." |
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Panel Discussion
Professor Jean-Charles Chebat will also play a key role at ANZMAC 2006, participating in the panel discussion at the Tuesday morning plenary and as the plenary speaker at the last session of the Doctoral Colloquium. Dr Chebat is a highly distinguished scholar. His meritorious work has been commended with countless awards and distinctions, including 2006 Distinguished Fellow of the Academy of Marketing Science, 2005 Sir John William Dawson Medal of the Royal Society of Canada, “for important and sustained contributions by one individual in at least two different domains”, 2004 Knight of the National Order of Quebec and two times Pierre-Laurin-Award for the Best Researcher of the Year at HEC (1997 and 2003). With research interests encompassing a wide range of marketing specialisations and psychology in a diversity of fields, Dr Chebat will bring both depth and breadth to the dialogue and debate.
We are very fortunate to attract speakers of this calibre at ANZMAC 2006, offering a tremendous opportunity for marketing academics and doctoral students alike to meet Professors Rothschild and Chebat, and listen to their insights on real world issues and how we, as academics, can make a difference to practice.
Ben Norris is a Principal Policy Adviser in the Alcohol, Tobacco and Other Drug Branch in Queensland Health. He has worked in the Alcohol and Drugs sector for twenty years, almost exclusively in the area of prevention and campaign development. He is currently working on establishing the Queensland Health component of the cross government Queensland Indigenous Alcohol Diversion Project. Over the last ten years Ben has undertaken drug demand reduction planning and evaluation work with the United Nations Office on Drugs and Crime (UNODC) in Thailand, Myanmar, Vietnam and East Africa as well as written two ‘hands on’ resource manuals for the Vienna office on Peer Education and Working with youth from indigenous and ethnic minorities. In Queensland, Ben has worked on such disparate projects as the RaveSafe Dance Party Project, Schoolies Week, The Young Women and Alcohol Campaign as well as the Young Men and Alcohol Campaign which is currently in development. Ben has an honours degree in Social Work and a Masters in Professional Communication.
Kevin Moreland is an owner and partner of BCM Partnership (an award-winning marketing communication agency). Kevin studied Business Communications at Queensland University of Technology and has worked in the advertising industry for the past 25 years. Kevin is a qualified, practising Market Researcher and is a member of the Market Research Society and the Australian Marketing Institute. He is a skilled advertising planner and marketer and has been involved in research and planning successes for numerous clients. Kevin has a deep understanding and passion for social marketing. He has been instrumental in developing many of the proprietary social marketing tools used by BCM. Kevin heads up the agency’s Government account management area, involving campaign and strategic advice for a number of Government departments. In particular, Kevin has worked with Queensland Health for 17 years on a variety of social marketing, awareness and behavioural change campaigns including nutrition, food poisoning, youth anti-smoking, skin cancer detection and prevention, and the introduction of the new smoking legislation campaigns. He has been in charge of the multi-award winning and highly successful ‘Every k over is a killer’ series for Queensland Transport and the long running ‘Real World’ Graduate Success campaigns for Queensland University of Technology.
Peter Rubinstein is the director of RADD Australia (Recording artists, actors and athletes against drink driving) and CEO of Radiowise Media Networks. Radiowise Media Networks is both a producer and syndicator of radio programs for, mainly, the commercial radio industry in Australia, and is also Australia’s only PR Company that specialises in radio. Since 1991, the majority of Radiowise’s work has been for the Commonwealth Government in the area of social change, behavioural change, public awareness, and public education. Peter’s role as director of RADD is to use the star power of more than 450 celebrities to reach young people with anti-drink driving messages, as well as offering a variety of practical alternatives to drink-driving by planning ahead. Almost three years of continuous media exposure has helped to establish a “brand” that has gained significant traction with the target group – as shown in two independent studies by Quantum Market Research. Rubinstein is also a classically trained musician, and has played piano for over 50 years.
